App Store Optimization Agency
Rank Higher, Get Discovered, Grow Organically
We are a leading app store optimization agency helping mobile apps grow on the Apple App Store and Google Play. Our ASO services cover everything from keyword and metadata strategy to creative asset optimization, A/B testing, localization, and conversion rate optimization, all powered by Phiture’s award-winning ASO Stack framework.
Our App Store Optimization Services
Keyword & Metadata Optimization
Rank higher for high-impact keywords that drive installs. We research, analyze, and continuously optimize keywords and metadata to maximize your app’s discoverability across all relevant markets.
- In-depth keyword research & competitive analysis
- Ongoing optimization of app titles, subtitles, and descriptions
- Market-specific metadata strategies
Creative Asset Optimization & A/B Testing
Turn store visits into downloads with optimized visuals and messaging. Our creative team tests and refines icons, screenshots, and videos to increase conversion rates and match your brand identity.
- App icon and screenshot optimization
- A/B testing of store assets (using Apple and Google Play native tools or third-party platforms)
- Data-backed creative strategy to lift install rates
App Store Audit & Strategy Development
Want to know where you stand? We conduct a full ASO audit of your store listings, competitors, and category dynamics to design a winning strategy that’s aligned with your growth goals.
- Competitive analysis and positioning
- Full store presence audit (iOS & Google Play)
- Tailored strategy recommendations for growth
Localization & Market Optimization
Expand globally and ensure your app resonates in every market. From translations to culturally relevant creatives, we help to localize ASO strategy for maximum impact worldwide.
- Full localization of keywords, metadata, and creatives
- Market-specific strategies (emerging markets, language nuances)
- Research-based localization for better engagement
Conversion Rate Optimization (CRO)
You’ve done the work to get discovered, now convert users. We focus on refining every aspect of your store listing to improve how many users download after visiting.
- Messaging and value proposition alignment
- Iterative creative testing
- User behavior insights for conversion uplift
Ongoing ASO Management & Consulting
ASO isn’t a one-time fix. App store algorithms evolve, competitors adjust, and user preferences shift, so we offer ongoing ASO management to keep you ahead of the curve.
- Continuous keyword & creative optimization
- Regular performance reports and insights
- Strategy refinement based on market shifts and app updates
Our ASO services are powered by PressPlay, Phiture’s proprietary platform for optimizing and scaling creative testing across app stores.
Unlock data-driven insights to fine-tune your assets, boost conversion rates, and accelerate organic growth.
Why Phiture?
See the proven impacton app growth
Our ASO work is trusted by leading brands worldwide — from top subscription apps to global consumer platforms.
Deezer
+62%
Uplift in organic downloads
How We Helped Deezer Achieve International Growth With ASO
Headspace
+40%
Increase in visibility
How Systematic ASO Helped Headspace Bring Meditation and Mindfulness to Over 6 Million Users
Invoice Simple
+50%
Increase in spend
How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple
“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”
Robert Lamvik, Head of Growth
Get in touch
Ready to Grow with Smarter ASO?
Our App Store Optimization services are fully customizable and can be booked individually, allowing you to choose the exact support you need to boost your app’s performance.
Our proud
Technology Partners
We collaborate with first-class technology companies to ensure our clients receive a quality service.
Phiture's PressPlay Technology
AI & ASO — 12 Million Additional Installs in 2 Months
Autonomous and native Google Play Store A/B testing, supercharged by generative AI.
Blog
The Latest From the ASO Stack Blog
Beyond the Keywords: Mastering ASO Within the Kids’ Category Guidelines
Optimizing a kids app isn't just a smaller version of standard ASO — it's an entirely different compliance framework. Apple's Kids Category and Google Play's Teacher Approved program each impose strict rules on metadata, keyword use, visual assets, and data practices. Get them wrong and you risk rejection, ghosted keywords, or worse. Get them right and you unlock curated featuring placements that standard apps can't access.
Why Your App’s Category on Google Play Might Be Holding It Back
Most ASO teams set their Google Play category at launch and never look back. But category selection shapes more than discoverability, it determines your conversion benchmarks, your Explore visibility, and how the algorithm reads your app's relevance. When growth stalls despite strong fundamentals, this structural decision is often the last place teams look, and the first place they should.
ASO Monthly #117: New Apple Ads placement, 100+ new metrics, try before you buy, alternative marketplaces, and more…
Stay up to date with ASO Monthly #117: New Apple Ads placement, 100+ new metrics, try before you buy, alternative marketplaces, and more!
Frequently Asked Questions
What does an ASO agency actually do? +
An ASO agency improves your app's visibility and conversion rate in the App Store and Google Play. This includes keyword research and metadata optimization, creative asset testing (icons, screenshots, preview videos), A/B testing through Product Page Optimization and Google Play Experiments, ratings and review strategy, and ongoing performance monitoring. At Phiture, we also connect ASO with your paid UA and CRM strategy so organic and paid growth reinforce each other.
How is Phiture different from other ASO agencies? +
Most ASO agencies focus on metadata updates and monthly reporting. Phiture builds systematic, repeatable processes — grounded in our ASO Stack framework — that your team can own long-term. We're the only agency that publishes industry-standard frameworks (the Mobile Growth Stack, the ASO Stack) used by thousands of app teams globally. Our clients include Spotify, Headspace, NordVPN, and 100+ leading apps.
How long does ASO take to show results? +
Metadata and keyword changes typically show ranking movement within 2–4 weeks on iOS and 1–3 weeks on Google Play. Creative and conversion rate improvements from A/B testing usually require 4–8 weeks to reach statistical significance. Sustained organic growth — the kind that compounds — is a 3–6 month process.
Do you work with apps at all stages of growth? +
Yes. We work with everything from well-funded scale-ups to globally recognised apps. What matters more than stage is that you have a live app with real users and a clear growth ambition. If you're pre-launch or very early stage, we'd recommend starting with an audit rather than a full retainer.
Which app stores do you optimise for? +
Our core focus is the Apple App Store and Google Play Store. We also have experience with the Samsung Galaxy Store, Huawei AppGallery, and Steam for PC and console game publishers.
Can we hire Phiture for ASO only, without other services? +
Absolutely. ASO is one of five standalone services at Phiture. Many clients start with ASO and add Performance Marketing or CRM once they see traction. You can engage us for a one-time audit, a specific project, or an ongoing retainer — whatever fits your needs. However, even if each service delivers results on its own, when they share data and learnings, the impact compounds.
How do you measure ASO success? +
We track keyword rankings, organic visibility (impressions and clicks via App Store Connect and Google Play Console), conversion rate (store listing CVR, page visit to install), and organic download volume. We also look at the halo effect — how ASO improvements reduce your cost per install in paid channels.