Andy started his career as a mobile game developer, having spent his childhood developing games for home computer systems. He developed his first mobile title, a side-scrolling shoot-em-up arcade game called ‘Space Impact’, at Nokia in the UK back in 1999 and it became a worldwide hit, embedded on 150 million mobile devices. After developing mobile games for many years, Andy headed to business school where he earned an MBA, specializing in marketing. In 2012 he joined SoundCloud in Berlin to help the audio platform build its mobile user base. Most recently, Andy led a cross-functional, data-driven growth team at SoundCloud.
Between the age of 17 and 23, Moritz founded and sold two online browser based gaming companies with several millions of registered users throughout Europe. After selling his second company, he went on to study law and finished his masters of European Law at the Ludwig-Maximillian-Universität in Munich. During his studies, he had several side-projects amongst which two legal calculator tools and a venture that imported consumer electronics from China for online retail and bulk sale in the Netherlands. In 2014 he joined SoundCloud doing App Store Optimization and quickly moved on to accept a broader Growth PM role.
Pablo joined Phiture early 2017. He has extensive knowledge of business research and experience in teaching on entrepreneurship related topics, having completed a PhD in innovation management at the University of Westminster in 2016. During his PhD he developed and implemented a framework to assist management consultants and entrepreneurs in enhancing their innovative performance. He is passionate about helping startups and other businesses to succeed in their mobile ventures.
Pablo currently runs Phiture’s German operations, providing expertise for ASO projects and mobile growth focused research.
When deep domain expertise is required, we bring in world-class growth practitioners on topics such as analytics, monetization, UX Research, etc. to ensure our clients benefit from expert advice from experienced growth professionals within our network.
Our engagements vary from ad-hoc consultancy, to fixed 1-3day workshops, long term projects or retainer based models.
Based on our initial call, we'll identify together what format best suits your needs.
Mobile Growth Audit
Growth team setup
Growth Mindset Workshop
Conversion rate optimization
Analytics & Insights
Analytics implementation & Event speccing
Andy and Moritz and team are experts at what they do. They have a broad knowledge of the growth space while also being able to focus on specific areas to advise and provide concrete value. I hope to work with them again in the near future
"Detailed and engaging audit that has left Nokia HERE with a lot of action items. Phiture touched base on all relevant topics for mobile growth, including ideas for our growth team setup. Definitely worth it, especially since they’re asking the right questions."
Moritz made an impact from his first day advising our team, spotting crucial areas where we could improve our growth and retention. He has a keen eye for identifying opportunities where small experiments can have an immediate effect. In just a short time our team has benefited from his suggestions and insights.
"With their sound experience from mobile app hyper growth and their convincing growth framework, the Phiture guys created great excitement and engagement within the Opera team from the very start. With open dialogue towards all functions in the company, Phiture quickly detected first major improvement areas for user growth."
"The Goodgame Studios CRO team enjoyed the full day ASO workshop with Moritz. Based on his unique insights, we’ve revamped our App Store Optimization strategy."
"Working together with Moritz & Andy brought us up to speed on mobile growth. Andy & Moritz not only provided actionable insights with immediate effect but also heavily influenced our product strategy for future growth."
December 10, 2016, San Francisco — GrowthStack SF (Grow.co) & Twitter HQ
Andy on The Mobile Growth Stack 2017
November 9, 2016, Berlin — eMetrics
Moritz on Black Hat ASO
October 27, 2016, Berlin — TargetSummit
Andy on Growth Mindset
November 2015, New York — AppBoy LTR Conference
Moritz & Andy on: The Mobile Growth Stack applied
March 2014, London — App Promotion Summit
Moritz on ASO & Localization